Life, Technology, and Meteorology

Category: Indie Developers (Page 1 of 2)

Letting Go…

Many people outside of the software development field (and some people in the field) may have the incorrect view that computer code is just cold, hard text written only to make a computer do something. While that may technically be correct, for people who genuinely enjoy coding the application code can be a warm, even living, being, constantly evolving over time to provide the user with an elegant means of accomplishing a task. When programming, I don’t think of myself necessarily as pumping out code. It’s more of a massaging of the project to get it to do something just right, and then a final smoothing of the bugs or gaps in the functionality to make it work perfectly.

Because of this almost art-like view of my career, it’s often difficult to stop working on a project. Then when you consider how many hundreds or thousands of hours you’ve invested in a project, walking away becomes next to impossible. However, I’ve reached a time in my career where I have decided to do just that.

//  MyWeatherAppDelegate.h
//  MyWeather
//  Created by Mike Piatek-Jimenez on 3/26/08.

Above is a copy of the code header for the first file to kick off the MyWeather Mobile project. March 26th, 2008: 4 months before the App Store opened, and only a few weeks after Apple released the iPhone SDK. After working with the team at Weather Central for almost 11 months, I’ve decided it’s time for me to let the project go. The reason for parting ways is not that I don’t enjoy working on the project. It’s more of a re-evaluation of priorities.

The thing is, I have a lot of ideas both for continuing my current Gaucho Software products, as well as ideas for entirely new projects I would like to bring to market. While consulting for the past 4 years, I keep finding myself looking back trying to figure out why I’m not able to be productive on my own apps. Sometimes I will go months without touching any Gaucho Software projects. I spent a good amount of time over the holidays reflecting on this problem, and I’ve determined that in order for me to continue working on Gaucho Software products in any productive form, continuing my consulting work just isn’t an option. So with Gaucho Software turning 5 years old this April 1st, I’ve decided to focus entirely on in-house apps from this point forward.

So with that, I hand over the reigns. Version 1.3 has already been uploaded to the App Store and is pending approval. Version 1.4 code is done and we are just waiting for some back-end features to be finished before the release next month. The team at Weather Central have been a joy to work with. Having the graphics, code, and data all merge together in an iPhone app is not a trivial task, but with this team it worked like magic. Graphics were readily available; the data pipes were overflowing; and all that was left was to write the code and bring it all together. I wish them the best of luck in continuing project development of the MyWeather Mobile application, as well as any other projects they decide to bring to the iPhone platform in the future…

Indie Marketing @ Macworld

Macworld Expo San Francisco is one of the largest, if not the largest, Mac user event of the year. For an indie Mac developer, if there is one conference (other than WWDC) that should be attended, this is it. So why haven’t I attended in previous years? I asked myself that same question last year after hearing about all the indie get-togethers and bar nights.

The Good Ol’ Days

The last time I attended Macworld Expo was back in 2001, just after I graduated from UCSB and before starting a job in Tucson, AZ. A lot has changed in my career in these past 7 years. For one, 7 years ago I hadn’t yet developed any software for the Mac platform. Though I was an avid Mac user, at that time I was programming mostly for Unix, and occasionally on Windows (against my will).

But that was years ago…I started programming for Mac OS X in 2002, so the question remains, why haven’t I been attending Macworld? I think it may have something to do with the conditions of which I have attended Macworld in the past. You see, the first year I attended Macworld Expo was back in 1990. The Mac IIfx was the big new machine at the time, and with the costs of such a machine nearing $10,000, only a few companies had that kind of hardware at their booth. Mac IIcx and IIci’s were more common, as was the Mac Portableโ€”which was new at the time. I attended Macworld every year after that until 1997, when it didn’t make sense to take time off from classes at UCSB to do so. To me, attending the expo was a fun event; almost like going to an amusement park. Yeah…I was most definitely a Mac geek.


The thing is, I never saw Macworld as a business event…it was strictly for fun. And now that I’m living in Michigan, it didn’t make sense to spend the money to attend a “fun” event. It wasn’t until I started talking to other developers who had attended the conference that I realized just how much I was missing by not attending.

Will I have a booth? No. How about one of those ADC developer kiosks? Nope. Why not? Well, this year I just want to re-learn the ropes of the conference. Paul Kafasis has written a nice series of articles on exhibiting at Macworld, but it’s been such a long time, I really want to get a recent perspective on what the conference is like before plunking down $10k to become an exhibitor. So this year, Gaucho Software will be at Macworld as a Quasi-Exhibitor.

What does this mean? Well, it means that I’ll have a lot of similar materials as a company exhibiting would, except for the actual 10×10 foot real-estate on the show floor. First, I designed a different Seasonality t-shirt for each day on the show floor and had Zazzle print them up. Second, I designed a flyer and ordered 1000 copies from SharpDots. Finally, I put in an order through PensXpress for 200 Seasonality pens to give away at the show. Let me elaborate a bit to explain my reasoning for each of these…

1. T-Shirts

I started designing and ordering the first Gaucho Software T-Shirts about 18 months ago for WWDC 2006. Thanks to outfits like Zazzle and CafePress, it’s now easy to print a custom design on a t-shirt of pretty much any color and style. At the time, I just threw the words Gaucho Software across the front and a big logo across the back. It was beneficial to wear at developer conferences like WWDC and C4, because it would give people a better idea of who I was before actually meeting them. Did it increase sales? No…but that’s okay, it was cool to have the shirts all the same.

For WWDC 2007, I designed a t-shirt highlighting Seasonality and I wore it on a day when there was an event at the SF Apple Store in the evening. Surprisingly enough, I found a nice little spike in sales during the day or two after wearing that shirt. Hey, if that one t-shirt helped sales, wearing a different Seasonality shirt each day of Macworld should help too…

2. Flyers

The decision to design a flyer to hand out at the show was easy, but going through the details of actually designing it was much more difficult. First, I had to choose a size. I decided to go with a half-sheet, or 8.5×5.5 inches. I chose this size because I didn’t want the flyer to get lost in the shuffle. I remember getting tens, even hundreds, of flyers every day I attended in previous years. A full page flyer would require a lot of content, and would be more difficult to hand out to people. Going with a size that is as wide as normal page but not as tall, will keep it from getting lost, but still make it easier to hand out.

The design was a bit tricky. I’m used to designing interfaces on-screen using the RGB colorspace. Designing for print is different. First, you have to deal with color limitation in the CMYK colorspace. Seasonality uses a lot of blues…which CMYK wreaked havoc upon. I had to choose a screenshot carefully to make sure it still looked good. Next, I had to deal with the print design being a fixed entity. Application (and to some extent, web) interfaces are dynamic. I needed to find a good way to portray information in a non-changing medium. Finally, I needed to make sure all the necessary information was on the flyer somewhere. I was pretty close to printing a design without any kind of URL to note where to purchase Seasonality. Incredible, yes… That would have made the flyers next to useless. I spent hours designing the flyer, and it took a second viewer only a few minutes to notice the lack of any kind of link. Moral of the story is, have someone check your work before shipping it off to print.

3. Pens

The pens I ordered was a last-minute idea that I think will be pretty cool. Macworld exhibitors usually give away some kind of trinket, and I thought it would be cool to do the same. Most trinkets aren’t often used after the conference ends, and I didn’t want to give someone a trinket they would just end up throwing out afterwards. A pen will hopefully remain useful for most attendees after the conference ends.

Another thing I didn’t want to do was skimp out, so I decided to go for a metal casing instead of plastic. Of course, some plastic pens are very nice, but you can’t tell that by looking at a picture on a website. I figured with a metal pen, it would at least have a decent weight and feel to it. At the same time, I didn’t want a pen that was too expensive either. There’s no way I would get enough sales to cover the costs of handing out pens at $10+ a piece. I ended up finding a nice metallic pen with laser engraving for $1 each at PensXpress. Their turn-around time was pretty quick, and I’m pleased with the results.

4. Profit?

After all this work, I’m not exactly sure what to expect at this point. Obviously, I hope I make enough in sales to pay for all of these materials and my trip costs, but it’s not so much the money I’m looking for here. What I would really like is increased mind-share. Thus far, all of my marketing has been directed towards Mac users who frequent news and download websites. There are certainly a lot of users who fit into this category, but what about users who don’t spend their free time online? I’m hoping to meet a lot of these other users at Macworld, and hopefully it will give me a chance to widen Seasonality’s audience.

If you’re planning to attend Macworld, be sure to look for the guy in the Seasonality shirt and stop to say hello… ๐Ÿ™‚

Software Announcements

Some very cool apps were released/upgraded recently. Just wanted to send out some props here.

First, Daniel Jalkut has been working on MarsEdit 2.0 for quite some time, and I have to say the results are spectacular. The blog post window has been much improved, and now includes the ability to add new blog categories without going to my WordPress admin interface. This feature alone is worth the upgrade price. Overall, the app seems a lot slicker, and blends into Tiger very nicely.

Next is Gus Mueller’s newest application, Acorn. I was fortunate enough to be shown a demo of a beta version back at C4 last month. This really is a good alternative to Photoshop Elements. It’s easy to use, has a very clean interface, and has some advanced features like Layers and Core Image filters. Definitely give Acorn a look-see, and take advantage of the introductory pricing offered.

Summer Update

It’s been almost two months since I’ve posted here, so to avoid the risk of this blog becoming a dinosaur, I thought I would post an update.

Katrina and I returned from our 6-7 week road trip in the beginning of July. We drove out to California at the end of May, and stayed with family for several weeks (also hitting WWDC, of course). On the way out there, we took the northern route, hitting Mt. Rushmore, Yellowstone, the Tetons, and the Salt Flats. On the way back, we started in Santa Monica and drove Route 66 all the way through St. Louis, taking the freeway the rest of the way home after running out of time. We’ll have to drive the rest of Route 66 from St. Louis to Chicago sometime soon. Overall, it was quite a trip. Watch my Flickr stream for photos of the trip.

Been working on finishing up DynDNS Updater 2.0, which will hopefully be ready soon. The app is looking pretty good. A lot of smaller details have been improved upon since beta 5, that collectively improve the application quite a bit.

Trying to spend some time working on Seasonality’s international forecast as well. I’ll post more on this at a later point in time, but I’ve created some cool imagery and animations that I’ll be using to tweak the forecast generator to make it more accurate.

C4 is coming up this weekend! I’ll be taking off for Chicago tomorrow for a weekend of Indie fun. I’ll be showing an entry for the Iron Coder Live contest…which reminds me I still need to fix a bug or two there. Should be a blast. I’ll most likely be keeping my Twitter feed up to date more than posting here about stuff.

Speaking of Twitter, I started Twittering (is that a word?) a few months ago, and I’m hooked. If you don’t know, Twitter is a place to post Tweets, which are short bits of text (no longer than 160 characters), usually telling others what you’re up to. My first thought was how much time I would be wasting by doing this, but the whole idea is that posting a Tweet is supposed to be really quick. It provides some nice breaks throughout the day, and the community building around the site is pretty amazing. Check out my Twitter page, and if you’re interested, sign up and start using Twitter yourself.

That’s all folks…

What's WWDC??

End-users often ask me what exactly happens at WWDC, or any other development conference for that matter. The question can catch me off-guard. I’ll stumble around for a minute or two as I struggle trying to explain exactly what I get out of a conference like C4 or WWDC. Rob Griffiths from Macworld is attending WWDC this week, and wrote an article on MacCentral to explain just that…

The more immediate connection to Apple employees is certainly one of the biggest advantages of attending WWDC, and I have taken advantage of this a few times this week. However, if I had to choose one key reason to attend a developer conference like this, it would be to have the opportunity to connect and share ideas with other indie developers. Arguably the most innovative applications come from development shops with fewer than 5 developers. These are the applications on the leading edge. Being an indie developer gives us flexibility to choose the latest technologies, and WWDC is a great place to share ideas and talk about how we handle business, marketing, and customer support.

Last night, while listening to Ozomatli perform live at the WWDC San Francisco Bash, I had the pleasure of talking with Luis de la Rosa, Brian Cooke, Tom Harrington, and Lemont Washington about such topics. Other than Luis, I hadn’t spoken to any of these developers much, but it was great extending some connections and talking about Leopard technologies and their effects on our own applications.

Of course a big attraction of WWDC is learning the new APIs and improving our development skills, but that’s just part of the picture. Between the instructional sessions, access to Apple engineers, and sharing ideas with other developers, WWDC is an awesome developer conference. It’s definitely an event I wouldn’t want to miss.

WWDC 2007

I’m typing this from a fresh developer build of Leopard on my MacBook Pro. I’d have to say that this build is much more stable than the last couple of releases.

If you’re a die-hard Mac user (or even if you aren’t), you have probably heard of the various announcements Apple made yesterday. I thought I would run through the most notable announcements and add some commentary. There were three main foci of the keynote: Leopard, Safari for Windows, and the iPhone.


Leopard consumed the majority of the keynote. Steve Jobs went into detail on just 10 of the 300 new features in Leopard. To me, the UI changes were the most significant. Steve went over topics like Time Machine, Spaces, Boot Camp, and 64-bit support, but all of these were talked about at WWDC 2006. The UI changes are fairly substantial, and I imagine there will be quite a bit of commentary regarding these changes across the blogosphere.

The first thing users will notice is the change in the Desktop, which includes the system icons, menubar, and the Dock. The Dock redesign is simply stunning. It’s a very polished, 3-dimensional implementation. The reflections are perfect, and about the only adjustment I would make is with the application shadows, which are actually above the icons. I understand why it was designed this way (as a visual separator of the icon from background content), but it doesn’t make visual sense. Otherwise, I dig it.

Likewise, stacks is a great new feature that should have been implemented by Apple 10 years ago when they originally patented the idea. This is going to make my downloads directory much more manageable. It’s also very useful for traversing directories. When you have a stack of directories, if one of those directories is clicked on, the stack updates itself with the contents of the child directory. This will be a great way to access development project files I’m working on.

However, it’s not all perfect… The folder icons and menubar both need some improvement. To begin with, the icons do not have enough detail. They look like blue blobs from a distance. This is especially noticeable when it comes to “special” directories like Music and Movies. The categorical aspect of the icon is all but distinguishing. I believe all the folder icons need to be made more distinct.

The menubar changes are probably the worst part of the Leopard redesign. The opacity of the entire menubar is around 50%, which really makes the menu titles difficult to read depending on the desktop picture you choose. When a menu is selected, it’s transparency is normal, which is good, but it looks ridiculous under the translucent menubar. At the very least, the menubar needs to fade in to 100% opaque on mouseover. I expect there will be dozens of 3rd party utility hacks to get around this issue, if the menubar makes it as-is into the final release of Leopard.

Update (6/16): That didn’t take long… Here’s the first hack now.

The nicest change about the Leopard desktop is the look of application windows. Finally, Apple is back to a single window layout–merging the standard, brushed metal, and unified layouts into a single, standard window. While it is a bit dark, overall the design is pretty slick. The important point here is that now developers don’t have to choose what kind of base interface to use in their applications. Leopard windows have a single look, and now UI designers can match their icons, views, and controls to that window layout.

Quick look is a nice new feature in Leopard. I really think this feature has the potential to push into obsolescence. It’s very easy to use to display images, presentations, spreadsheets, PDF and word documents. With a quick change to full screen mode, I think this is going to really improve the way users browse through their documents.

The new Finder will probably be seen as a minor upgrade, but I believe it to be significant. The current Finder contains a lot of legacy Carbon code, and Leopard’s Finder should improve performance. It will be difficult to say until I spend more time using it, but I’m hoping threading support is more robust… I hate seeing the spinning beach ball when I get disconnected from a network server, and the new Finder reported fixes this issue. The design also feels cleaner–more enjoyable to use. It’s a subtle, but noticeable improvement. Coverflow also looks neat, but I can only imagine using it in directories filled with images, and even then I would only really use it to scan all the images in general.

The biggest improvements in Leopard will be completely transparent to users… Apple’s going a long way by offering new development technologies behind the scenes, and users will see evidence of these changes in future 3rd party application releases.

Safari for Windows

Safari for Windows is a huge bonus in my eyes. Just from using IE 7 for a few hours, the user interface is a nightmare. Having Safari as an option on my Boot Camp partition here will be very nice. I think Apple is approaching it the right way by marketing towards the web developers with Safari 3’s web debugging features. If web developers are using Safari to develop their applications, then we’re going to see a lot more site compatibility cross-platform. Apple’s plan to market Safari on Windows through their iTunes downloads was vague at best, but if they really do have a million iTunes for Windows downloads every day, that should give them a lot of momentum on entering the Windows browser market.

iPhone “SDK”

Apple’s iPhone announcement was a joke, and far from the “sweet” deal Steve used to describe the paradigm. Developing a web page is not the same as developing an application for the iPhone. Sure, it’s nice that web pages can initiate calls, emails, or physical address searches, but that is not a substitute for developing full iPhone applications. First, while living in a large metropolitan area may keep your iPhone connected 100% of the time, I think that will be far from reality. Without an internet connection, a web page application is useless. Furthermore, applications deserve a position on the user’s home screen. Opening Safari and navigating through bookmarks just to find an application is unacceptable.

In the end, I think John Gruber summarized it best: “It’s great that iPhone seems to have a killer Safari web browser. No doubt there are going to be some terrific web apps targeting iPhone. But there are a ton of great ideas for iPhone software that can’t be done as web apps.”

The Unannouncement

Several media outlets are referring to this years keynote as an unannouncement. While I agree that the keynote failed to show any fancy new hardware or groundbreaking new software, the presentation was packed with details of Apple’s path forward. This is a developer’s conference. The new details shown in Leopard, especially when it comes to user interface design, is important when designing our own applications. In that respect, the keynote showed some nice new UI changes that I think will help bring application consistency back into the picture. Mac OS X is a constantly evolving platform, which I think stems from the semi-frequent release cycle Apple sticks to. Getting a better preview of Leopard’s features gives developers a 4 month headstart on evolving their own applications with the OS, and that’s why this conference is worth it’s cost of admission.

Disk Image Details

Expectations are high when you release a piece of software for Mac OS X. Every part of the interface has to be top-notch, even the disk image which may only reside on the user’s computer for a time period of a few minutes while they install your app.

For Seasonality 1.4 I decided it was time to refresh the look of the disk image a bit. I had a custom background image previously, but it looked a lot like the Gaucho Software website, and I didn’t think that branding was appropriate for the DMG. A few months ago I came across a blog posting over at Software Trenches with some good comments regarding different DMG designs. There are some very nice background images displayed there, but the one that stood out to me was that of Adium. It was clean, easy to read, and matched the style of OS X pretty well. I decided to base the new Seasonality DMG off of that type of design. Here is what I came up with…

At the top I have the standard Gaucho Software text and logo, complete with drop shadows where appropriate. The background has some very faint pin-striping, just to add a bit of texture and depth. It’s also a tribute to older versions of Mac OS X. Below that you see a highlighted box, which draws the user’s attention to the immediate action that needs to be performed to install Seasonality. I spent some time working on the arrow, and decided to match it’s look with the text above. Finally, at the bottom you have a couple of supporting documents.

One nice thing about this DMG design is the icon spacing. It’s setup so the icons are at the default grid spacing of Mac OS X, so this will save me the trouble of lining up the icons exactly every time I create a DMG.

An aspect of a DMG archive that is commonly overlooked is the disk image icon. A lot of apps use the standard disk image icon. A small subset of apps will go one step further and place their application’s icon on top of the standard disk image, to make that particular DMG stand out more. What most developers overlook is keeping the 3 dimensional aspect in check. Just pasting the application icon on top of the disk image icon will result in the app icon that does not match the 3D perspective on the disk image. To fix this, I make a couple of Skew adjustments in Photoshop, and the disk image icon below shows the completed results. This makes the icon more believable and adds that final touch.

C4 Followup

A great time was had at C4 this past weekend. My trip started out Friday when I met up with John before the conference. I haven’t seen him since this past June, so it was great to hang out again. We went to this excellent Chinese food restaurant, and he showed me around the area a bit that afternoon.

The conference kicked off Friday evening with Wolf giving an introduction and Gruber following up with what was almost a UI state of the union address. After that everyone piled into a couple of busses to head over to Jaks. There I got a chance to talk with Elliot, who has been beta testing Seasonality now for almost a year. He’s working on a new add-on feature for Seasonality that I’ll post more about later.

Saturday kept the ball rolling with some excellent presentations by Brent, Aaron, Gus, Steve, and Brian. Brent talked about web services, and dropped a few references to Seasonality during his presentation (thanks Brent!). Gus gave a great introduction to Lua, which looks like an awesome embed-able scripting language. I’m toying with the idea of adding Lua support in Seasonality. Aaron gave some tips on how to get started with Cocoa and talked about going after the enterprise market. Steve talked about the programming language he created, Io, and how it handles concurrent programming, which was pretty cool. Finally, Brian gave a pretty good overview of Subversion and where the project is going in the near (and far) future.


All this great content was concluded with a panel led by DB. Several topics came up during the talk, like suggestions to Apple from the independent developer standpoint, what technologies and frameworks are under/over utilized, and of course some shouting over DRM. ๐Ÿ˜‰ Afterwards everyone headed over to Gino’s for some grub. Speaking of grub, the food at this conference was much better than WWDC. Jamba Juice was brought in Saturday afternoon, plenty of caffeine was available at all times, and the other meals were excellent.

Since the content of this conference isn’t under NDA like Apple’s WWDC is, there were a lot more people taking photos of the sessions and events. You can check out my photos here. John Gruber got a shot of me looking like I’m about to attack. ๐Ÿ™‚ I look a lot friendlier in a photo James Duncan Davidson took of the audience.


Thanks go out to Wolf for doing an excellent job of putting the conference together. Here’s hoping for a C4 2.0 next year.

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