Well, the only real news on prices was the recent reduction in price of the Apple Cinema Displays. Now the 30 incher comes down to $2k from $2.5k, not a bad drop. The 20" and 23" displays are cheaper as well. During the keynote they talked about pricing vs. Dell and a lot of times the Mac was cheaper. They compared the price of both the new Mac Pro and the new xServe. The Mac Pro was cheaper than the Dell by a few hundred dollars, but the problem was that the Dell was configured with a better graphics card. Still, when taking that into account the pricing ended up around the same.

Really, for the quality of products you get, Apple has a great hardware offering.